Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

I’ve been hearing a lot about “growth mindset” from my kid’s school, and the expectation that through hard work and the right guidance, they can tackle just about anything. It’s not a new…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…

After 15 years working in corporate marketing departments, there is one request I’ve been on the receiving end of time and again: The (usually urgent) ask for a new piece of collateral…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Just about any company with an online presence can be a candidate for search engine marketing (SEM). For example, if you’re a retailer, you’ll want to make sure your online…

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…