Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

A recent meme made me spit coffee across my keyboard. Not only because it was funny, but because it encapsulated so easily what has always frustrated me about audience personas…

We’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

I’ve been hearing a lot about “growth mindset” from my kid’s school, and the expectation that through hard work and the right guidance, they can tackle just about anything. It’s not a new…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…