Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Just about any company with an online presence can be a candidate for search engine marketing (SEM). For example, if you’re a retailer, you’ll want to make sure your online…

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…

The healthcare industry is no stranger to change, and the COVID-19 pandemic has only highlighted and accelerated the ongoing need for innovation—including how the…

Over decades of helping many life sciences and medical device manufacturers successfully enter the market, I’ve been witness to far too many not-so-successful launches…

All of the leaders I’ve spoken with recently are buzzing about AI. And although it’s a universal topic of interest, I’ve noticed that there are two distinct camps when it comes to engaging…