With all the incredible stats about email marketing (it’s highly effective and relatively low-cost), it’s understandable that businesses are eager to adopt the tactic. But we’ve said it before…

I’m a diver. I learned early on that scuba is a great fit for me—the less effort you expend, the longer your air lasts and the more you get to see. You get rewarded for taking it easy…

In fact, the uglier the better. Bring it on. You know who you are—well, you’re not the ugly one, but your technology, data or ability to change is really ugly. Maybe…

When I mention that I do a lot of work with Salesforce, Marketing Cloud, Pardot, CRM-A, people often ask about CRM governance and adoption, which is fine. However, I like to tell people that…

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

A recent meme made me spit coffee across my keyboard. Not only because it was funny, but because it encapsulated so easily what has always frustrated me about audience personas…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…

ATMs are everywhere. We can get cash and deposit checks using an “automatic teller” and now even deposit checks from our phones. That’s really helpful when you’re…