I’m a diver. I learned early on that scuba is a great fit for me—the less effort you expend, the longer your air lasts and the more you get to see. You get rewarded for taking it easy…

We’ve all got that person in our lives who sends an email with Hi in the subject line, or leaves a voicemail with just “call me back,” and you worry about responding because you’re pretty sure you’re in trouble. That’s the feeling trauma-informed communication aims to prevent. This has been on the FATFREE radar lately,  … Read more

After 15 years working in corporate marketing departments, there is one request I’ve been on the receiving end of time and again: The (usually urgent) ask for a new piece of collateral…

A content audit, like any audit, doesn’t sound like the most fulfilling thing you’ll do this year. However, if you find that your site traffic is flagging or you just aren’t getting the prospect behavior you’d…

The question is no longer whether to use video, but how. Roughly 40 bazillion sources will tell you 85% of Americans with internet watch video and nearly 90% of brands use video in their…

Nearly 89% of the US population watches some kind of video online. If you’re not creating video content for your brand, you’re missing out on a major opportunity to connect with your…

It’s easy to imagine ways a consumer goods, apparel or tech brand might reduce its footprint. There are opportunities throughout the supply chain to green things up, from raw…

Long, long ago, like in 1996, I had the distinction of writing Coca-Cola’s first ever website. The site is long gone, but the relationships with my Martin Interactive-turned-FATFREE…

Let’s turn our attention to an important yet underappreciated destination in your website—the frequently asked questions page. For many companies, it’s clearly an afterthought, filled…

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…