Those of us in the Northern Hemisphere are getting a taste of those very first crisp fall mornings. Some around here associate fall with the start of school or harvest season. But for legions…

We hear some people described as very creative, and others as not creative at all. The truth, however, is that all humans are creative beings. Without creativity, there would be no evolution…

Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…

When you work in a highly regulated industry like healthcare, marketing comes with some caveats. The new channels and innovative tactics we see used by other brands are often…

Before digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…

“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

For the last 10 years or so, I’ve been a hardcore Google customer. From Android to numerous Google apps and tools, as well as devices like the Google Pixel phone, Chromecast streaming and…

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

The two men in this house recently needed new toothbrushes. We’re partial to the Philips Sonicare brand, so seeing a two-pack for a good price, I jumped. Hilarity ensued when the adult and…