My cursor hovered above the Slack comment. I wanted to convey, “yep, on it.” Naturally, the moment called for the thumbs-up emoji. Except I’d just read that the thumbs-up emoji can be seen as…

AI-generated art is becoming exponentially better every day—arguably, right now, as you read this article it’s changing even more. Just two years ago, I wrote an opinion on the state of AI…

When the Kardashians start speaking out against social media, you know it’s time to pay attention. Over the summer, Kim K. and Kylie Jenner made headlines for protesting proposed changes…

Marketing today is part art, part science. Great art makes us feel things, and great marketing does that, too. But marketing is also a commercial endeavor. Artists suffer and starve for their…

Recently, Hubs rented a Tesla Model 3. This is a man who loves cars. Loves engineering. Loves his own electric vehicle. Turns out, he didn’t just dislike driving the Tesla—he was angered by it…

Managing the highs and lows of work-from-home life is a wild ride. If you were forced into remote work in 2020, there was that initial period of chaos. Then, you developed a set of skills and…

Marketers are from Mars; prospects are from Venus. That’s the saying, right? Sometimes it feels like there’s an unbridgeable chasm between what prospects want and what marketers…

Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…

My son turned 16 last week, so you can assume I’ve been talking about him for a while. But even after all these years, when I say “Graeme” into my phone, it displays “Grandma.” People say…

Is there anything more terrifying in marketing than creating a new logo? (Naming a company or product is up there, but I would argue that the whole “choosing colors” aspect of logos makes it…