The sound of a Ferrari engine or the Netflix ta-dum. The smell that tells you, anywhere in the world, that there’s a Subway franchise around the corner…

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

Diversity, equity, and inclusion have become a huge business talking point. The #MeToo movement, Black Lives Matter, and anti-LGBTQ+ legislation–among other things–have brought to…

Last April, I wrote about my experience entering the fast-growing world of NFTs (and my obvious lack of knowledge). Now, a year later, not much has changed in that last regard—I still have an…

When everyone can create content, post anything and engage directly with companies online, it’s easy to view public relations specialists much like travel agents—a relic of the past…

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…