Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…

My son turned 16 last week, so you can assume I’ve been talking about him for a while. But even after all these years, when I say “Graeme” into my phone, it displays “Grandma.” People say…

Is there anything more terrifying in marketing than creating a new logo? (Naming a company or product is up there, but I would argue that the whole “choosing colors” aspect of logos makes it…

How big is your organization’s digital marketing presence? If you’re like most modern companies, you don’t just have a website. You’re present on at least one social channel; you may have…

For a long time, brands went hard on subscriptions. It started with the obvious stuff, like subscriptions to digital publications. But somewhere in the 2000s, it went wild. There was a subscription…

People sometimes ask how creative professionals can sit down at a desk and turn on the ability to be funny, visualize solutions or come up with new ideas. It’s not magic—it’s a skill anyone can…

COVID is arguably the greatest public health crisis of the past century. And for an organization like the CDC, an event of this magnitude doesn’t just require tremendous work on the…

After many months of COVID spikes and related uncertainty, folks are now consistently moving ahead with in-person events. But the world is a different place today than it was in…

As marketers, we pride ourselves on getting into people’s heads. But what about heads that aren’t wired quite the same way ours are? A very dear friend of mine is on the autism spectrum…

Marketers love email. It’s cheap, quick and easy. Done well, it can deliver a pretty good return. And there aren’t a lot of other outreach options for B2B right now, when so many people are working remotely…