Those of us in the Northern Hemisphere are getting a taste of those very first crisp fall mornings. Some around here associate fall with the start of school or harvest season. But for legions…

We hear some people described as very creative, and others as not creative at all. The truth, however, is that all humans are creative beings. Without creativity, there would be no evolution…

We use a lot of squishy words when describing creative—cool, fun, authentic, clean—because how we react to words and images is visceral. Trouble is, those words can mean very different things…

Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…

When you work in a highly regulated industry like healthcare, marketing comes with some caveats. The new channels and innovative tactics we see used by other brands are often…

The question is no longer whether to use video, but how. Roughly 40 bazillion sources will tell you 85% of Americans with internet watch video and nearly 90% of brands use video in their…

Before digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…

“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

Years ago, driving in the Chicago Loop, I saw a billboard that really opened my eyes—not because I cared about the brand or offer, but because they made a big mistake in trying to appear local…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…