When everyone can create content, post anything and engage directly with companies online, it’s easy to view public relations specialists much like travel agents—a relic of the past…

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…

We’ve all read those click-baity articles about “marketing trends you need to know about right now.” But it seems whenever I’m reeled in by one such article, I find myself on a page touting…

“The robots are coming for our jobs!” We’ve seen this headline before. First, they came for delivery jobs and drivers, with drones delivering for Amazon and driverless vehicles from Tesla…

Gated content has been a great way to generate leads—and it still can be. It’s had a good run. But with so much information freely available on the internet and prospects researching far more…

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…