“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

Years ago, driving in the Chicago Loop, I saw a billboard that really opened my eyes—not because I cared about the brand or offer, but because they made a big mistake in trying to appear local…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

For the last 10 years or so, I’ve been a hardcore Google customer. From Android to numerous Google apps and tools, as well as devices like the Google Pixel phone, Chromecast streaming and…

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

The two men in this house recently needed new toothbrushes. We’re partial to the Philips Sonicare brand, so seeing a two-pack for a good price, I jumped. Hilarity ensued when the adult and…

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…