If a picture says a thousand words, what does the same picture on three different trade show booth backwalls within two aisles say? To me, it says no budget, no research, and worse…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

The pandemic has many of us focused on our physical health. But if you’re an executive or marketing leader, there’s another health concern that should be top-of-mind: your website health…

After 15 years working in corporate marketing departments, there is one request I’ve been on the receiving end of time and again: The (usually urgent) ask for a new piece of collateral…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Once reserved for big brands and deep pockets, the digital world has put smart, targeted media within just about any marketer’s reach. Programmatic media providers can serve your messages…

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…