A digital marketing lifer, Will makes untangling business challenges look easy, generating creative solutions and clear next steps in a flash. He knows how to ask the right questions, tease out the insights in the answers and keep everyone moving in the same direction.

Naturally entrepreneurial and a perfect fit for the FATFREE universe, Will draws upon insights honed at agencies from Digitas to Adams & Knight, as well as empathy for the client side gleaned from years on the ground at Marsh McLennan, Aetna and more. His experience encompasses all things digital—social, web, email, affinity marketing, and even some trad comms—and his time on the dev side allows him to push the limits of what's possible.

Sure, he's a Certified Digital Marketing Professional and ScrumMaster, but it's his energy, authenticity and focus on results that turn clients and colleagues into fans.