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Chief Executive Officer

Mike Metz

Chief Executive Officer

Since founding FATFREE in 2005, Mike has developed a talented team of innovators that guide clients in deploying digital strategies that have a meaningful impact on business.

Working with clients in multiple sectors, particularly highly complex and regulated industries, has given FATFREE the opportunity to explore a full range of digital channels, from websites and ecommerce to social media and CX, often pushing the boundaries of what our clients expect and what the technology can do.

Personally involved in FATFREE clients' success, Mike helped the Accu-Chek brand become one of the first consumer-facing life sciences companies to embrace the possibilities of online education and social interaction, and he has collaborated closely with Ingersoll Rand, Omnicell and CEB, all while driving the firm's strategic direction.

Recent Perspectives by Mike

Using the Crisis to Come Out Stronger

Using the Crisis to Come Out Stronger

Back in March, when the world stopped due to COVID-19, we slammed on the brakes at FATFREE. We examined everything we were doing in regard to spending…

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What We’ve Learned in 15 Years of FATFREE

What We’ve Learned in 15 Years of FATFREE

When we first launched FATFREE, we dreamed of delivering quality work that drives client success without the typical big agency fat that maxes out budgets and delays timelines…

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The Power of a Rebrand

The Power of a Rebrand

A lot has changed since we founded FATFREE in 2005. The iPhone was invented, your mom is on Facebook, and after years of avoiding fat, now everyone’s gone Keto…

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