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Collaborator

Ben Lipkin

Collaborator

FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.

Recent Perspectives by Ben

Keeping clients—and internal teams—out of technical debt

Keeping clients—and internal teams—out of technical debt

Sometimes clients come to us in rough shape. Their platform needs to evolve, but technical challenges have become insurmountable. Progress is at a standstill and they’re not sure…

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Don’t let your GTM setup get out of control

Don’t let your GTM setup get out of control

We love GTM—and the Google Marketing Platform. It lets you quickly build and manage your site’s functionality without hassling your dev team, and that’s a big win. But that convenience can…

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Automate Lighthouse during your build to get feedback BEFORE problems creep up

Automate Lighthouse during your build to get feedback BEFORE problems creep up

Native to Google Chrome, Lighthouse is a tool that provides feedback on your site’s speed, accessibility and SEO best practices. We’ve talked about Lighthouse before and if you…

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HTTP/2 and HTTP/3 Offer Vast Improvements In Site Performance—So Why Aren’t We Using Them?

HTTP/2 and HTTP/3 Offer Vast Improvements In Site Performance—So Why Aren’t We Using Them?

HTTP—the protocol for sending data between browsers and servers—has been evolving rapidly, and the third iteration is now appearing across the web. Versions 2 and 3 both achieve…

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More Flexible, Modular Site Development With JAMstack

More Flexible, Modular Site Development With JAMstack

JAMstack! If you have any exposure to web development, you’ve probably encountered this term. What started as a niche engineering methodology is now a mainstream phrase on the…

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Benefiting from the Value of Your Data: The Case for Data Trusts

Benefiting from the Value of Your Data: The Case for Data Trusts

It’s no secret that apps, websites and the services we use profit from our data. That’s the deal, and we submit to it every day—despite how nebulous or nefarious the terms may be…

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Choosing the Right Plugins for your WordPress Site

Choosing the Right Plugins for your WordPress Site

WordPress has been around longer than most Content Management Systems, iterating on its product as the blogging and content landscape has progressed. Among the hordes…

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