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Gather free ideas and insights

FATFREE team members and collaborators love to share thoughts on marketing strategy, creative, technology and whatever else captures our attention. Take a look around and reach out for ways to solve your own business challenges.

How marketers can capitalize on the summer quiet

How marketers can capitalize on the summer quiet

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

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When money’s tight, where should your marketing dollars go?

When money’s tight, where should your marketing dollars go?

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

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Get noticed by your target audience: Intro to search engine marketing (SEM)

Get noticed by your target audience: Intro to search engine marketing (SEM)

Just about any company with an online presence can be a candidate for search engine marketing (SEM). For example, if you’re a retailer, you’ll want to make sure your online…

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How to know if you’re a spammer (a.k.a. why you want to create your own opt-in lists)

How to know if you’re a spammer (a.k.a. why you want to create your own opt-in lists)

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…

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The rise and advantages of micro agencies

The rise and advantages of micro agencies

The healthcare industry is no stranger to change, and the COVID-19 pandemic has only highlighted and accelerated the ongoing need for innovation—including how the…

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Why startups fail—3 life lessons from the front line

Why startups fail—3 life lessons from the front line

Over decades of helping many life sciences and medical device manufacturers successfully enter the market, I’ve been witness to far too many not-so-successful launches…

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It’s time to try ChatGPT: A beginner’s guide

It’s time to try ChatGPT: A beginner’s guide

All of the leaders I’ve spoken with recently are buzzing about AI. And although it’s a universal topic of interest, I’ve noticed that there are two distinct camps when it comes to engaging…

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Starting a business? Where to focus your marketing energy

Starting a business? Where to focus your marketing energy

There’s a lot to go through when you’re establishing a business. We’re not here to talk about the legal or administrative side—that’s not our thing.

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Embracing automation to drive efficiency, productivity and innovation

Embracing automation to drive efficiency, productivity and innovation

ATMs are everywhere. We can get cash and deposit checks using an “automatic teller” and now even deposit checks from our phones. That’s really helpful when you’re…

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From diversity to email signoffs, Gen Z may be better at everything

From diversity to email signoffs, Gen Z may be better at everything

I’ve gone far too deep into a Twitter thread about who you should ask to take your photo when you’re at an event/restaurant/whatever. The consensus is that you can ask…

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