The healthcare industry is no stranger to change, and the COVID-19 pandemic has only highlighted and accelerated the ongoing need for innovation—including how the…

Over decades of helping many life sciences and medical device manufacturers successfully enter the market, I’ve been witness to far too many not-so-successful launches…

All of the leaders I’ve spoken with recently are buzzing about AI. And although it’s a universal topic of interest, I’ve noticed that there are two distinct camps when it comes to engaging…

There’s a lot to go through when you’re establishing a business. We’re not here to talk about the legal or administrative side—that’s not our thing.

ATMs are everywhere. We can get cash and deposit checks using an “automatic teller” and now even deposit checks from our phones. That’s really helpful when you’re…

I’ve been working in consumer insights and research for decades, but each time I’m on a new project I’m still struck by this simple truth: There is just so much value in asking questions.

I’ve gone far too deep into a Twitter thread about who you should ask to take your photo when you’re at an event/restaurant/whatever. The consensus is that you can ask…

If you live in a space built or updated in the last 50 years, you’re probably enjoying the benefits of universal design—zero-entry showers, levers instead of knobs on your doors…

In recent years, there’s been a shift in how we talk about sales and marketing. While the cycle and funnel have long been preferred metaphors in our profession, new terms are now usurping them.

If your website feels like an old shoe—comfortable and familiar, but maybe not the first choice for making a first impression—you may need to look at it with “outside eyes.” See how it…