The logic seems airtight: team is underwater, work is piling up, bring in help. A freelancer. An agency retainer. Someone to take things off the plate. It works. For a while…

Marketing has always been about connecting with someone’s heart. Whether you make them laugh, cry or feel a little smarter, an emotional reaction is gold. Now, as consumers seek more…

Businesses today love to talk about company culture. The concept—which is defined as a codification of a business’s norms, values, and beliefs—was first introduced by social scientist…

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

No one actually teaches you how to be a good people manager. When I first found myself in charge of people who reported to me and had to listen to what I say, I am pretty certain I did not do…

We’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…