FATFREE team members and collaborators love to share thoughts on marketing strategy, creative, technology and whatever else captures our attention. Take a look around and reach out for ways to solve your own business challenges.
Marketing has always been about connecting with someone’s heart. Whether you make them laugh, cry or feel a little smarter, an emotional reaction is gold. Now, as consumers seek more…
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Businesses today love to talk about company culture. The concept—which is defined as a codification of a business’s norms, values, and beliefs—was first introduced by social scientist…
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AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…
Read MoreNo one actually teaches you how to be a good people manager. When I first found myself in charge of people who reported to me and had to listen to what I say, I am pretty certain I did not do…
Read MoreWe’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…
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