Reading that people with mobility issues are entirely welcome at the Met Gala—if they’re willing to enter through the rear door—made my jaw drop. I’d long recognized the torture those stairs…

Initially, I was thinking that the FAQ was the first big move forward in customer self service. Then I realized a better example might be the gas pump. Even better, the ATM. For those of us seasoned…

Jokes about baby boomers needing their grandkids to set up their technology aside (or perhaps as a result of them), too many companies assume that the audiences for their websites…

As soon as Google became a verb, having a website became a basic necessity. If your company didn’t have one, it was almost as if you didn’t exist. That’s even more true today. Still, twenty years…

Mash together “storytelling” and “authenticity”—two popular goals for marketing briefs today—and what have you got? TikTok (if you’re under 30) and Instagram Reels (if you’re not). TikTok…

Let’s turn our attention to an important yet underappreciated destination in your website—the frequently asked questions page. For many companies, it’s clearly an afterthought, filled…

In sad news for web designers (and marketers who want to put everything on their home pages), mobile web access is now officially beating desktop by 2 to 1. For some of…

If a picture says a thousand words, what does the same picture on three different trade show booth backwalls within two aisles say? To me, it says no budget, no research, and worse…

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

There’s a lot to go through when you’re establishing a business. We’re not here to talk about the legal or administrative side—that’s not our thing.