Doing your own design work? Stop.

There are dozens of products out there purporting to make it easy for anyone to design like a pro. There are graphic design tools like Canva and Adobe Express. Then you’ve got your drag-and-drop…

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Trends come and go. A brand is forever.

“I want to create a viral campaign.” If you’re a marketer, you’ve sat across from a client who’s uttered those words. And as long as it’s not your first day in the business, you’ve spent the next 10 or 15…

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On logos, perfection and commitment

Is there anything more terrifying in marketing than creating a new logo? (Naming a company or product is up there, but I would argue that the whole “choosing colors” aspect of logos makes it…

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The cult of the pumpkin spice latte

Those of us in the Northern Hemisphere are getting a taste of those very first crisp fall mornings. Some around here associate fall with the start of school or harvest season. But for legions…

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