If you clicked on this blog post, you probably already know about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), which officially happened on July 1, 2023. In fact…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

The public discourse around AI has reached a fever pitch, but marketing writers have been considering the robot for a while now. Since the rise of search engines (and, subsequently, search…

Data visualization has advanced enormously over the past few years, with tools processing vast amounts of information at faster speeds to turn complex data into graphically displayed…

You understand that marketing data plays a vital role in setting marketing goals and measuring your performance against them. But what if your marketing data is too messy to do anything…

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

We love GTM—and the Google Marketing Platform. It lets you quickly build and manage your site’s functionality without hassling your dev team, and that’s a big win. But that convenience can…

Big data is only getting bigger. Exponentially so. But it still hasn’t replaced the everyday hunches that fuel entrepreneurial intuition. There’s an assumption that big data is best because it will…

Back in August, when it seemed like my best and only choice for understanding the chaos of 2020, I started watching Governor Andrew Cuomo’s daily coronavirus briefings. I was in good…

Looking for the best way to know your user? Take a dive into data. Consumer data is generated in such large amounts every day, we won’t even bother you with the number, but suffice to say, your…