Category: Analytics

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

We love GTM—and the Google Marketing Platform. It lets you quickly build and manage your site’s functionality without hassling your dev team, and that’s a big win. But that convenience can…

Big data is only getting bigger. Exponentially so. But it still hasn’t replaced the everyday hunches that fuel entrepreneurial intuition. There’s an assumption that big data is best because it will…

Data visualization has advanced enormously over the past few years, with tools processing vast amounts of information at faster speeds to turn complex data into graphically displayed…

Back in August, when it seemed like my best and only choice for understanding the chaos of 2020, I started watching Governor Andrew Cuomo’s daily coronavirus briefings. I was in good…

Looking for the best way to know your user? Take a dive into data. Consumer data is generated in such large amounts every day, we won’t even bother you with the number, but suffice to say, your…

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

It’s no secret that apps, websites and the services we use profit from our data. That’s the deal, and we submit to it every day—despite how nebulous or nefarious the terms may be…

New Yorkers and beyond have been glued to the television during the quarantine. One popular broadcast that proved to be smart, insightful, and sometimes terrifying…