‘Tis the season for end-of-year wrapups. Last year, many wrote about the difficulties of 2020 but expressed hope and levity as we entered 2021. With a vaccine on the horizon, we all thought…

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…

One of the few positive notes on Twitter recently has been the cast of Ted Lasso (the runaway Apple TV+ hit) talking about their experiences with the show after winning armloads of Emmys…

Loss aversion explains that we feel the pain of loss more acutely than we feel the joys of gain. We as a species are risk-averse, and we see that in the business decisions we make. When COVID hit…

We hear some people described as very creative, and others as not creative at all. The truth, however, is that all humans are creative beings. Without creativity, there would be no evolution…

Before digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…

Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…