To stand apart from its staid competition, McDermott collaborated with FATFREE to develop unexpected creative that would resonate with its discerning audiences. When two campaigns were in a dead heat, we took the final decision to the street.
ad impressions
beat WSJ click-through targets
Lawyers and their families engaged in the surfboard photo experience
Digital brand advertising
Market research
Concept testing
Partner engagement
Live event experience
FATFREE brought the ad creative to life with a custom fabrication that became the centerpiece of a partner retreat.
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