Category: User Experience

For the last 10 years or so, I’ve been a hardcore Google customer. From Android to numerous Google apps and tools, as well as devices like the Google Pixel phone, Chromecast streaming and…

As soon as Google became a verb, having a website became a basic necessity. If your company didn’t have one, it was almost as if you didn’t exist. That’s even more true today. Still, twenty years…

Within a nanosecond of arriving at a form—less than the time it takes to blink—you decide whether you’re going to complete it or dump out. Each of your prospects and customers does exactly…

Everyone is talking about personalization. In fact, more than 90% of marketers already acknowledge that personalization is important, so let’s just take that as a given. What personalization…

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

Ah, the humble QR code. Originally designed in Japan in the 1990s for use in the automotive industry, with the ascension of smartphones in the early 2010s, it became a marketing tool with…

Jokes about baby boomers needing their grandkids to set up their technology aside (or perhaps as a result of them), too many companies assume that the audiences for their websites…

It’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…

I’ve had several versions of Apple iPads over the years, starting with the first generation. My relationship with my iPads had always been one of mutual trust and utility. I basically only used…

Why are some folks productive donning headphones and listening to music as they work, while others find that they can’t have lyrics in their ears, instead preferring the ambient sounds of a busy…