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Mike Metz

Chief Executive Officer

Since founding FATFREE in 2005, Mike has developed a talented team of innovators that guide clients in deploying digital strategies that have a meaningful impact on business.

Working with clients in multiple sectors, particularly highly complex and regulated industries, has given FATFREE the opportunity to explore a full range of digital channels, from websites and ecommerce to social media and CX, often pushing the boundaries of what our clients expect and what the technology can do.

Personally involved in FATFREE clients' success, Mike helped the Accu-Chek brand become one of the first consumer-facing life sciences companies to embrace the possibilities of online education and social interaction, and he has collaborated closely with Ingersoll Rand, Omnicell and CEB, all while driving the firm's strategic direction.

Recent Perspectives by Mike

Turning Anal Retention into Client Retention

Turning Anal Retention into Client Retention

Growing up, many of us relied on our memories alone to get through school, passing tests and getting work done on time. I know I did. It was all fairly straightforward and simple…

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Digital Transformation: As Important as It Sounds. Easier than It Seems.

Digital Transformation: As Important as It Sounds. Easier than It Seems.

People often hear our name and ask, “What does FATFREE do?” I generally sum it up by saying we help businesses digitally transform. Sometimes, the response to that is a blank stare or…

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Sometimes in Business, It’s OK to Say NO

Sometimes in Business, It’s OK to Say NO

When a company is just starting out, it’s hard to say no to anyone who comes knocking. That was definitely the case for FATFREE in the early days. We needed the work. But over the fifteen years…

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Work. Kids. Home. I need more time!

Work. Kids. Home. I need more time!

Over the past 13+ years of being a parent, there have been days here and there in which my wife or I had to work from home—usually due to something child-related. We’d have to take…

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An Unorthodox Approach to Lead Generation: Honesty

An Unorthodox Approach to Lead Generation: Honesty

“Business development” means different things to different people, but for many, it evokes ideas of demand generation and lead nurture strategies. For a small company without…

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Using the Crisis to Come Out Stronger

Using the Crisis to Come Out Stronger

Back in March, when the world stopped due to COVID-19, we slammed on the brakes at FATFREE. We examined everything we were doing in regard to spending…

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What We’ve Learned in 15 Years of FATFREE

What We’ve Learned in 15 Years of FATFREE

When we first launched FATFREE, we dreamed of delivering quality work that drives client success without the typical big agency fat that maxes out budgets and delays timelines…

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The Power of a Rebrand

The Power of a Rebrand

A lot has changed since we founded FATFREE in 2005. The iPhone was invented, your mom is on Facebook, and after years of avoiding fat, now everyone’s gone Keto…

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