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Digital Account and Project Leader

Derek Mikluscak

Digital Account and Project Leader

A natural team leader, Derek collaborates with FATFREE clients and aligns internal resources on all things digital, from website and ecommerce platform development to SEO and social programs. His superpower is the ability to cut through complex inputs to identify efficient, coordinated solutions that deliver great experiences for our clients and their audiences. This has been demonstrated time and time again, most recently for a comprehensive Accu-Chek brands storefront and a new online presence for Circa Sports.

Derek's extraordinary attention to detail, coupled with extensive technical knowledge and creative insight make him a tremendous asset to FATFREE client teams.

Recent Perspectives by Derek

Use Google Lighthouse to Illuminate Website Issues

Use Google Lighthouse to Illuminate Website Issues

The pandemic has many of us focused on our physical health. But if you’re an executive or marketing leader, there’s another health concern that should be top-of-mind: your website health…

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Choosing an Ecommerce and CMS Partner—a Pros and Cons Approach

Choosing an Ecommerce and CMS Partner—a Pros and Cons Approach

Deciding upon the right ecommerce and CMS platform isn’t as straightforward as you might think. The options vary pretty widely, with some unified solutions providing ready-to-go content…

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The Legend of Zero-Click Search

The Legend of Zero-Click Search

It all starts with keyword research. Understand how to identify your keywords and how to optimize them. Research your competitors’ keyword strategy, and look for gaps you can fill…

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Close The Deal With A/B Testing

Close The Deal With A/B Testing

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

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Communicating With Care

Communicating With Care

The past six months have been stressful for people the world over. That’s why it’s especially important right now to approach customer relationships in a thoughtful and compassionate…

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