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Dennis Hayes

Chief Creative Officer

Two loves, art and technology, have led Dennis along his path as an art director and front-end developer, and ultimately as a chief creative officer and partner at FATFREE.

From WebWeek Magazine and Court TV's presence on AOL in the early days to breakthrough apps, websites, motion graphics and virtual reality experiences, Dennis has always been at the forefront of transformative digital technology. For more than two decades, he has led the creative team responsible for Roche Diabetes' Accu-Chek brand's online presence, including web sites, interactive experiences and ecommerce platforms. Additional clients include a wide range of B2B and B2C work across virtually every channel.

In spite of the appeal of technology, Dennis still appreciates the hands-on side of art and illustrations, still picking up a paintbrush any chance he gets.

Recent Perspectives by Dennis

[X] Check. Now what?

[X] Check. Now what?

Maybe you’ve noticed—things have changed a bit over the last eight months or so. While FATFREE got a good remote-working head start compared to a lot of companies, we were on the…

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Algorithms—Control, Art or Somewhere In-Between?

Algorithms—Control, Art or Somewhere In-Between?

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…

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Come On In, the Water is Fine! Diving Into VR

Come On In, the Water is Fine! Diving Into VR

Whether you’re a developer, 3D/2D artist or a storyteller, there’s a place for you in the world of virtual reality. There are many different tools to use when creating a VR space…

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