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Chief Creative Officer

Dennis Hayes

Chief Creative Officer

Two loves, art and technology, have led Dennis along his path as an art director and front-end developer, and ultimately as a chief creative officer and partner at FATFREE.

From WebWeek Magazine and Court TV's presence on AOL in the early days to breakthrough apps, websites, motion graphics and virtual reality experiences, Dennis has always been at the forefront of transformative digital technology. For more than two decades, he has led the creative team responsible for Roche Diabetes' Accu-Chek brand's online presence, including web sites, interactive experiences and ecommerce platforms. Additional clients include a wide range of B2B and B2C work across virtually every channel.

In spite of the appeal of technology, Dennis still appreciates the hands-on side of art and illustrations, still picking up a paintbrush any chance he gets.

Recent Perspectives by Dennis

My NFT journey

My NFT journey

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

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What Does It All Mean? Creativity and Communication

What Does It All Mean? Creativity and Communication

As I’ve been digging deeper into my own creativity and returning to my fine art roots, I’ve also been exploring some of the artists who inspire me. I’m drawn to four artists in particular who, on…

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A Love Letter to My iPad (Thanks to the Apple Pencil)

A Love Letter to My iPad (Thanks to the Apple Pencil)

I’ve had several versions of Apple iPads over the years, starting with the first generation. My relationship with my iPads had always been one of mutual trust and utility. I basically only used…

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Can your playlist make you more productive? It depends.

Can your playlist make you more productive? It depends.

Why are some folks productive donning headphones and listening to music as they work, while others find that they can’t have lyrics in their ears, instead preferring the ambient sounds of a busy…

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[X] Check. Now what?

[X] Check. Now what?

Maybe you’ve noticed—things have changed a bit over the last eight months or so. While FATFREE got a good remote-working head start compared to a lot of companies, we were on the…

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Algorithms—Control, Art or Somewhere In-Between?

Algorithms—Control, Art or Somewhere In-Between?

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…

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Come On In, the Water is Fine! Diving Into VR

Come On In, the Water is Fine! Diving Into VR

Whether you’re a developer, 3D/2D artist or a storyteller, there’s a place for you in the world of virtual reality. There are many different tools to use when creating a VR space…

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