Amy has been pivotal in the development and strengthening of FATFREE clients' brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.
A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers' online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.
Amy began her career as a legislative aide for the speaker of the NYC Council and worked in the nonprofit sector before moving to B2B and B2C clients such as AmEx, Dell and Walmart. As a result, she has deep experience in network building, public relations and content partnerships in addition to extensive digital, social and marketing disciplines.