Amy Litt, Senior Strategist >> FATFREE

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Senior Strategist

Amy Litt

Senior Strategist

Amy has been pivotal in the development and strengthening of FATFREE clients' brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.

A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers' online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.

Amy began her career as a legislative aide for the speaker of the NYC Council and worked in the nonprofit sector before moving to B2B and B2C clients such as AmEx, Dell and Walmart. As a result, she has deep experience in network building, public relations and content partnerships in addition to extensive digital, social and marketing disciplines.

Recent Perspectives by Amy

Knock your elevator pitch out of the park

Knock your elevator pitch out of the park

Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…

Why do discovery?

Why do discovery?

“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

Happy Pride. Now add your pronouns.

Happy Pride. Now add your pronouns.

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

Drawing the line between strategy and tactics

Drawing the line between strategy and tactics

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

Will work ever really change? Or will it ever stop changing?

Will work ever really change? Or will it ever stop changing?

A colleague recently shared an article about the increasing popularity of the four-day workweek and I was curious if it would say anything new. Nope. Seems like most humans still don’t…

The Future of Video is Lo-Fi

The Future of Video is Lo-Fi

Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…

Shifts in Social Media Strategy

Shifts in Social Media Strategy

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

Boost Your Sales With a Frictionless Checkout Process

Boost Your Sales With a Frictionless Checkout Process

It’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…

Why 2021 Will Be the Year Advertising Goes Wild

Why 2021 Will Be the Year Advertising Goes Wild

Have you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…

Among Consumers, Changing Feelings on Big Pharma

Among Consumers, Changing Feelings on Big Pharma

Consumers are changing the way they feel about big pharma in a big way. Recent advancements in Covid-19 vaccinations have painted pharmaceutical companies in a new light and across…