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Amy Litt

Senior Strategist

Amy has been pivotal in the development and strengthening of FATFREE clients' brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.

A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers' online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.

Amy began her career as a legislative aide for the speaker of the NYC Council and worked in the nonprofit sector before moving to B2B and B2C clients such as AmEx, Dell and Walmart. As a result, she has deep experience in network building, public relations and content partnerships in addition to extensive digital, social and marketing disciplines.

Recent Perspectives by Amy

FATFREE Client Wins the PRSA Silver Anvil Award

FATFREE Client Wins the PRSA Silver Anvil Award

FATFREE is very proud to share that our client, McDermott, Will & Emery was awarded the PRSA 2020 Silver Anvil in B2B Marketing Professional and/or Financial Services for its breakthrough…

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A Planner’s Guide to Building an Effective Media Plan Mid-COVID

A Planner’s Guide to Building an Effective Media Plan Mid-COVID

To say 2020 has been overwhelming is an understatement. From mandated quarantines to record-breaking unemployment, COVID’s wrath has rocked the global community, both personally…

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No One Reading Your Content? Here’s How to Fix That

No One Reading Your Content? Here’s How to Fix That

Marketing has come a long way since the early 2000s when the truism “content is king” ruled supreme. These days content marketing is considered essential, maybe even taken for granted…

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Don’t Look Back in Anger: Woes and Bravos

Don’t Look Back in Anger: Woes and Bravos

Here’s a little secret: I love advice columns. Love them. With some combination of schadenfreude and a Millenial’s obsession with constant self-optimization, I relish opportunities to compare…

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The Rise of Virtual Event Sponsorships

The Rise of Virtual Event Sponsorships

As virtual events become the new norm for the foreseeable future, sponsorship opportunities are in full swing. For many, this new, uncharted territory has forward-thinking companies trading…

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Coronavirus Is Changing The Way We Use Our Computers

Coronavirus Is Changing The Way We Use Our Computers

It’s no surprise people are spending more time online. New York State’s PAUSE order went into effect in mid-March, and since then most states around the country followed suit in some fashion…

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What Does It Mean To Feel Safe At Work?

What Does It Mean To Feel Safe At Work?

What does it mean to feel safe at work in the marketing world? More significantly, what are the factors that contribute to a sense of safety and how does that differ between groups?…

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5 Simple Ways to Tune Up Your Marketing

5 Simple Ways to Tune Up Your Marketing

Growing your bottom line should always be one of your marketing goals. A steady increase in sales keeps your business afloat, solves your customers’ pain points, and reflects a healthy…

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How Cuomo Turned Analytics into Must-Watch TV

How Cuomo Turned Analytics into Must-Watch TV

New Yorkers and beyond have been glued to the television during the quarantine. One popular broadcast that proved to be smart, insightful, and sometimes terrifying…

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