Hand pointing left
Senior Strategist

Amy Litt

Senior Strategist

Amy has been pivotal in the development and strengthening of FATFREE clients' brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.

A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers' online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.

Amy began her career as a legislative aide for the speaker of the NYC Council and worked in the nonprofit sector before moving to B2B and B2C clients such as AmEx, Dell and Walmart. As a result, she has deep experience in network building, public relations and content partnerships in addition to extensive digital, social and marketing disciplines.

Recent Perspectives by Amy

The Future of Video is Lo-Fi

The Future of Video is Lo-Fi

Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…

Read More
Shifts in Social Media Strategy

Shifts in Social Media Strategy

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

Read More
Boost Your Sales With a Frictionless Checkout Process

Boost Your Sales With a Frictionless Checkout Process

It’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…

Read More
Why 2021 Will Be the Year Advertising Goes Wild

Why 2021 Will Be the Year Advertising Goes Wild

Have you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…

Read More
Among Consumers, Changing Feelings on Big Pharma

Among Consumers, Changing Feelings on Big Pharma

Consumers are changing the way they feel about big pharma in a big way. Recent advancements in Covid-19 vaccinations have painted pharmaceutical companies in a new light and across…

Read More
8 Ways To Slam Dunk Your Next Creative Pitch

8 Ways To Slam Dunk Your Next Creative Pitch

Cats wearing boas for a “different” type of billion-dollar law firm. Custom flavored jelly beans for a leader in food sciences. A hidden button that sends…

Read More
How Will Your Brand Make Content In 2021?

How Will Your Brand Make Content In 2021?

For many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…

Read More
Gov. Cuomo Wins Emmy for PowerPoint

Gov. Cuomo Wins Emmy for PowerPoint

Back in August, when it seemed like my best and only choice for understanding the chaos of 2020, I started watching Governor Andrew Cuomo’s daily coronavirus briefings. I was in good…

Read More
Do You Know Your Customers? Data Does.

Do You Know Your Customers? Data Does.

Looking for the best way to know your user? Take a dive into data. Consumer data is generated in such large amounts every day, we won’t even bother you with the number, but suffice to say, your…

Read More
7 Tips for Presentations that Connect

7 Tips for Presentations that Connect

Everyone knows that office presentations are practically incomplete without their visual sidekick – the PowerPoint. Since its debut in 1990, this simple yet mighty tool has given millions…

Read More
FATFREE Client Wins the PRSA Silver Anvil Award

FATFREE Client Wins the PRSA Silver Anvil Award

FATFREE is very proud to share that our client, McDermott, Will & Emery was awarded the PRSA 2020 Silver Anvil in B2B Marketing Professional and/or Financial Services for its breakthrough…

Read More
A Planner’s Guide to Building an Effective Media Plan Mid-COVID

A Planner’s Guide to Building an Effective Media Plan Mid-COVID

To say 2020 has been overwhelming is an understatement. From mandated quarantines to record-breaking unemployment, COVID’s wrath has rocked the global community, both personally…

Read More
No One Reading Your Content? Here’s How to Fix That

No One Reading Your Content? Here’s How to Fix That

Marketing has come a long way since the early 2000s when the truism “content is king” ruled supreme. These days content marketing is considered essential, maybe even taken for granted…

Read More
Don’t Look Back in Anger: Woes and Bravos

Don’t Look Back in Anger: Woes and Bravos

Here’s a little secret: I love advice columns. Love them. With some combination of schadenfreude and a Millenial’s obsession with constant self-optimization, I relish opportunities to compare…

Read More
The Rise of Virtual Event Sponsorships

The Rise of Virtual Event Sponsorships

As virtual events become the new norm for the foreseeable future, sponsorship opportunities are in full swing. For many, this new, uncharted territory has forward-thinking companies trading…

Read More
Coronavirus Is Changing The Way We Use Our Computers

Coronavirus Is Changing The Way We Use Our Computers

It’s no surprise people are spending more time online. New York State’s PAUSE order went into effect in mid-March, and since then most states around the country followed suit in some fashion…

Read More
What Does It Mean To Feel Safe At Work?

What Does It Mean To Feel Safe At Work?

What does it mean to feel safe at work in the marketing world? More significantly, what are the factors that contribute to a sense of safety and how does that differ between groups?…

Read More
5 Simple Ways to Tune Up Your Marketing

5 Simple Ways to Tune Up Your Marketing

Growing your bottom line should always be one of your marketing goals. A steady increase in sales keeps your business afloat, solves your customers’ pain points, and reflects a healthy…

Read More
How Cuomo Turned Analytics into Must-Watch TV

How Cuomo Turned Analytics into Must-Watch TV

New Yorkers and beyond have been glued to the television during the quarantine. One popular broadcast that proved to be smart, insightful, and sometimes terrifying…

Read More

This website uses internal and third party cookies to enhance your experience, to show you relevant content and for analytics purposes as described in our Privacy Policy and Use of Cookies Policy. By clicking "Accept" or by continuing to use our website, you are agreeing to our use of cookies and similar technologies.

Accept