Amy has been pivotal in the development and strengthening of FATFREE clients' brands for over six years. Her experience in highly regulated industries, such as life sciences and law, has been particularly valuable to our clients McDermott, Will & Emery, Roche Diabetes and Omnicell.
A multidisciplinary strategist and strong team leader, Amy has developed 360-degree marketing campaigns and specialized programs for a wide range of clients—from restaurant groups to Fortune 500 finance, pharma and telecom brands. Skilled in drawing insights from data, she partners with FATFREE clients to identify points of entry within consumers' online and offline habits, then leads creative, media planning and development teams to drive conversion and long-term loyalty.
Amy began her career as a legislative aide for the speaker of the NYC Council and worked in the nonprofit sector before moving to B2B and B2C clients such as AmEx, Dell and Walmart. As a result, she has deep experience in network building, public relations and content partnerships in addition to extensive digital, social and marketing disciplines.
Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…
Read MoreMuch of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…
Read MoreIt’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…
Read MoreHave you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…
Read MoreConsumers are changing the way they feel about big pharma in a big way. Recent advancements in Covid-19 vaccinations have painted pharmaceutical companies in a new light and across…
Read MoreCats wearing boas for a “different” type of billion-dollar law firm. Custom flavored jelly beans for a leader in food sciences. A hidden button that sends…
Read MoreFor many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…
Read MoreBack in August, when it seemed like my best and only choice for understanding the chaos of 2020, I started watching Governor Andrew Cuomo’s daily coronavirus briefings. I was in good…
Read MoreLooking for the best way to know your user? Take a dive into data. Consumer data is generated in such large amounts every day, we won’t even bother you with the number, but suffice to say, your…
Read MoreEveryone knows that office presentations are practically incomplete without their visual sidekick – the PowerPoint. Since its debut in 1990, this simple yet mighty tool has given millions…
Read MoreFATFREE is very proud to share that our client, McDermott, Will & Emery was awarded the PRSA 2020 Silver Anvil in B2B Marketing Professional and/or Financial Services for its breakthrough…
Read MoreTo say 2020 has been overwhelming is an understatement. From mandated quarantines to record-breaking unemployment, COVID’s wrath has rocked the global community, both personally…
Read MoreMarketing has come a long way since the early 2000s when the truism “content is king” ruled supreme. These days content marketing is considered essential, maybe even taken for granted…
Read MoreHere’s a little secret: I love advice columns. Love them. With some combination of schadenfreude and a Millenial’s obsession with constant self-optimization, I relish opportunities to compare…
Read MoreAs virtual events become the new norm for the foreseeable future, sponsorship opportunities are in full swing. For many, this new, uncharted territory has forward-thinking companies trading…
Read MoreIt’s no surprise people are spending more time online. New York State’s PAUSE order went into effect in mid-March, and since then most states around the country followed suit in some fashion…
Read MoreWhat does it mean to feel safe at work in the marketing world? More significantly, what are the factors that contribute to a sense of safety and how does that differ between groups?…
Read MoreGrowing your bottom line should always be one of your marketing goals. A steady increase in sales keeps your business afloat, solves your customers’ pain points, and reflects a healthy…
Read MoreNew Yorkers and beyond have been glued to the television during the quarantine. One popular broadcast that proved to be smart, insightful, and sometimes terrifying…
Read MoreThis website uses internal and third party cookies to enhance your experience, to show you relevant content and for analytics purposes as described in our Privacy Policy and Use of Cookies Policy. By clicking "Accept" or by continuing to use our website, you are agreeing to our use of cookies and similar technologies.