Category: Development

Marketers are from Mars; prospects are from Venus. That’s the saying, right? Sometimes it feels like there’s an unbridgeable chasm between what prospects want and what marketers…

Native to Google Chrome, Lighthouse is a tool that provides feedback on your site’s speed, accessibility and SEO best practices. We’ve talked about Lighthouse before and if you…

As soon as Google became a verb, having a website became a basic necessity. If your company didn’t have one, it was almost as if you didn’t exist. That’s even more true today. Still, twenty years…

The pandemic has many of us focused on our physical health. But if you’re an executive or marketing leader, there’s another health concern that should be top-of-mind: your website health…

Deciding upon the right ecommerce and CMS platform isn’t as straightforward as you might think. The options vary pretty widely, with some unified solutions providing ready-to-go content…

HTTP—the protocol for sending data between browsers and servers—has been evolving rapidly, and the third iteration is now appearing across the web. Versions 2 and 3 both achieve…

It all starts with keyword research. Understand how to identify your keywords and how to optimize them. Research your competitors’ keyword strategy, and look for gaps you can fill…

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

JAMstack! If you have any exposure to web development, you’ve probably encountered this term. What started as a niche engineering methodology is now a mainstream phrase on the…

It’s no secret that apps, websites and the services we use profit from our data. That’s the deal, and we submit to it every day—despite how nebulous or nefarious the terms may be…