Author: Mike Metz

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

As a parent of two home-learning daughters and at the helm of a company trying to navigate the turbulence of the past two years, I’m the last person you might expect to have something positive…

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

Before digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…

Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…

It’s a story familiar to anyone on the agency side—the client hires a new marketing manager and the next thing you know, you’re invited to repitch the business. You can’t fault the new manager…

The past year has been sink or swim for most businesses. In the name of treading water, we’ve seen the rushed implementation of new digital tools and services. This has left companies with a…

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…