Category: Amy Derksen

Let’s turn our attention to an important yet underappreciated destination in your website—the frequently asked questions page. For many companies, it’s clearly an afterthought, filled…

In sad news for web designers (and marketers who want to put everything on their home pages), mobile web access is now officially beating desktop by 2 to 1. For some of…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

I’ve been hearing a lot about “growth mindset” from my kid’s school, and the expectation that through hard work and the right guidance, they can tackle just about anything. It’s not a new…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

There’s a lot to go through when you’re establishing a business. We’re not here to talk about the legal or administrative side—that’s not our thing.

Sorry, guys. But if you really think your about page is really about you, it’s time to remember that this is marketing. So, unless your history or your age or your hobbies connect…

Within a nanosecond of arriving at a form—less than the time it takes to blink—you decide whether you’re going to complete it or dump out. Each of your prospects and customers does exactly…

I’ve gone far too deep into a Twitter thread about who you should ask to take your photo when you’re at an event/restaurant/whatever. The consensus is that you can ask…

If you live in a space built or updated in the last 50 years, you’re probably enjoying the benefits of universal design—zero-entry showers, levers instead of knobs on your doors…