Author: Amy Derksen

The sound of a Ferrari engine or the Netflix ta-dum. The smell that tells you, anywhere in the world, that there’s a Subway franchise around the corner…

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

Gated content has been a great way to generate leads—and it still can be. It’s had a good run. But with so much information freely available on the internet and prospects researching far more…

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

More than a decade ago, I had the pleasure of working with IEG, a client whose sole purpose was to help companies figure out the best sponsorship opportunities for their brands. IEG has been…

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

I don’t recall how the subject came up, but recently (in a social setting—not bagging on any clients here) I noted that all marketing needs to speak to humans as humans. Even when they’re at…

I’m above average. I just counted up 18 loyalty program cards and apps—four more than most Americans. (And if it’s true that at least half of people’s memberships are inactive, I’m above…