Author: Amy Derksen

Years ago, driving in the Chicago Loop, I saw a billboard that really opened my eyes—not because I cared about the brand or offer, but because they made a big mistake in trying to appear local…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

The two men in this house recently needed new toothbrushes. We’re partial to the Philips Sonicare brand, so seeing a two-pack for a good price, I jumped. Hilarity ensued when the adult and…

Within a nanosecond of arriving at a form—less than the time it takes to blink—you decide whether you’re going to complete it or dump out. Each of your prospects and customers does exactly…

Everyone is talking about personalization. In fact, more than 90% of marketers already acknowledge that personalization is important, so let’s just take that as a given. What personalization…