Author: Amy Derksen

A content audit, like any audit, doesn’t sound like the most fulfilling thing you’ll do this year. However, if you find that your site traffic is flagging or you just aren’t getting the prospect behavior you’d…

Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…

My son turned 16 last week, so you can assume I’ve been talking about him for a while. But even after all these years, when I say “Graeme” into my phone, it displays “Grandma.” People say…

Is there anything more terrifying in marketing than creating a new logo? (Naming a company or product is up there, but I would argue that the whole “choosing colors” aspect of logos makes it…

People sometimes ask how creative professionals can sit down at a desk and turn on the ability to be funny, visualize solutions or come up with new ideas. It’s not magic—it’s a skill anyone can…

As marketers, we pride ourselves on getting into people’s heads. But what about heads that aren’t wired quite the same way ours are? A very dear friend of mine is on the autism spectrum…

Marketers love email. It’s cheap, quick and easy. Done well, it can deliver a pretty good return. And there aren’t a lot of other outreach options for B2B right now, when so many people are working remotely…

The sound of a Ferrari engine or the Netflix ta-dum. The smell that tells you, anywhere in the world, that there’s a Subway franchise around the corner…

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…