Author: Amy Derksen

From AI copywriting to considering “snappy subject lines” a trend, the marketing world is awash with predictions about what’s going to figure most prominently in email over the coming year…

For many years, FATFREE crafted huge volumes of educational content for Roche Diabetes Care. The online diabetes community was in its infancy, so the Accu-Chek brand stepped in to provide…

New tech. New social issues. New trends. We’ve put it all under the microscope in 2022 and, as our holiday gift to you, pulled together the three posts that generated the most interest among…

As Twitter decides whether it will self-destruct (in general and as a platform for marketers), LinkedIn is behaving like the proverbial tortoise—slowly and steadily coming into its own as a valuable…

You’ll rarely hear anyone in business say “We can’t do that because we don’t know how.” You might hear someone say “We think you should do this proven thing again” or “We need an…

My cursor hovered above the Slack comment. I wanted to convey, “yep, on it.” Naturally, the moment called for the thumbs-up emoji. Except I’d just read that the thumbs-up emoji can be seen as…

When companies talk about rebranding or brand transformation, they’re often talking about logos or taglines or websites. But the hard work starts way deeper. The maxim remains true—your…

Recently, Hubs rented a Tesla Model 3. This is a man who loves cars. Loves engineering. Loves his own electric vehicle. Turns out, he didn’t just dislike driving the Tesla—he was angered by it…

A content audit, like any audit, doesn’t sound like the most fulfilling thing you’ll do this year. However, if you find that your site traffic is flagging or you just aren’t getting the prospect behavior you’d…

Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…