Author: Amanda Rodhe

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

Diversity, equity, and inclusion have become a huge business talking point. The #MeToo movement, Black Lives Matter, and anti-LGBTQ+ legislation–among other things–have brought to…

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…

We’ve all read those click-baity articles about “marketing trends you need to know about right now.” But it seems whenever I’m reeled in by one such article, I find myself on a page touting…

“The robots are coming for our jobs!” We’ve seen this headline before. First, they came for delivery jobs and drivers, with drones delivering for Amazon and driverless vehicles from Tesla…

When New York was pummeled by COVID in March 2020, Andrew Cuomo became an overnight sensation. His daily briefings were must-see TV–we even wrote in praise of his clear, concise, panic…

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

It’s pretty impossible to navigate life in 2021 without bumping into Amazon at least once a day. From their streaming services to e-commerce to AWS hosting, Amazon is everywhere. (To see just…