Author: Amanda Rodhe

Will we see a recession in 2023? That remains to be seen, though the buzz around this topic has been relentless. Regardless of what happens in the coming months, it’s never a bad idea to…

You understand that marketing data plays a vital role in setting marketing goals and measuring your performance against them. But what if your marketing data is too messy to do anything…

There are dozens of products out there purporting to make it easy for anyone to design like a pro. There are graphic design tools like Canva and Adobe Express. Then you’ve got your drag-and-drop…

When I encountered this New York Times article on tracking worker productivity, it sent shivers down my spine. With the boom in remote work arrangements, many employers are on edge…

“I want to create a viral campaign.” If you’re a marketer, you’ve sat across from a client who’s uttered those words. And as long as it’s not your first day in the business, you’ve spent the next 10 or 15…

When the Kardashians start speaking out against social media, you know it’s time to pay attention. Over the summer, Kim K. and Kylie Jenner made headlines for protesting proposed changes…

Marketing today is part art, part science. Great art makes us feel things, and great marketing does that, too. But marketing is also a commercial endeavor. Artists suffer and starve for their…

Managing the highs and lows of work-from-home life is a wild ride. If you were forced into remote work in 2020, there was that initial period of chaos. Then, you developed a set of skills and…

Marketers are from Mars; prospects are from Venus. That’s the saying, right? Sometimes it feels like there’s an unbridgeable chasm between what prospects want and what marketers…

How big is your organization’s digital marketing presence? If you’re like most modern companies, you don’t just have a website. You’re present on at least one social channel; you may have…