Author: Amanda Rodhe

Marketers are from Mars; prospects are from Venus. That’s the saying, right? Sometimes it feels like there’s an unbridgeable chasm between what prospects want and what marketers…

How big is your organization’s digital marketing presence? If you’re like most modern companies, you don’t just have a website. You’re present on at least one social channel; you may have…

For a long time, brands went hard on subscriptions. It started with the obvious stuff, like subscriptions to digital publications. But somewhere in the 2000s, it went wild. There was a subscription…

COVID is arguably the greatest public health crisis of the past century. And for an organization like the CDC, an event of this magnitude doesn’t just require tremendous work on the…

After many months of COVID spikes and related uncertainty, folks are now consistently moving ahead with in-person events. But the world is a different place today than it was in…

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

Diversity, equity, and inclusion have become a huge business talking point. The #MeToo movement, Black Lives Matter, and anti-LGBTQ+ legislation–among other things–have brought to…

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…