A return to organic social media

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

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Is it time to hire robot writers?

“The robots are coming for our jobs!” We’ve seen this headline before. First, they came for delivery jobs and drivers, with drones delivering for Amazon and driverless vehicles from Tesla…

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Is bad marketing good marketing?

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

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