Is bad marketing good marketing?

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

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How those Facebook ads read your mind

How many of us have logged onto Facebook and been served with an ad that seems eerily prescient. “I was just talking about this!” you say, as you think back to a recent call with your friend…

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The cult of the pumpkin spice latte

Those of us in the Northern Hemisphere are getting a taste of those very first crisp fall mornings. Some around here associate fall with the start of school or harvest season. But for legions…

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The renaissance of the QR code

Ah, the humble QR code. Originally designed in Japan in the 1990s for use in the automotive industry, with the ascension of smartphones in the early 2010s, it became a marketing tool with…

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