Category: Amanda Rodhe

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

When history reflects on 2023, it’s quite possible we’ll collectively regard it as the year AI hit an inflection point. ChatGPT’s public launch in late November 2022 catapulted us into a period…

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

The public discourse around AI has reached a fever pitch, but marketing writers have been considering the robot for a while now. Since the rise of search engines (and, subsequently, search…

What’s the one thing that will send you running from a website? For me, it’s being hammered with multiple pop-ups the second I arrive. Maybe you abandon sites with glacial load…