Category: Agency Life & Leadership

When I encountered this New York Times article on tracking worker productivity, it sent shivers down my spine. With the boom in remote work arrangements, many employers are on edge…

Managing the highs and lows of work-from-home life is a wild ride. If you were forced into remote work in 2020, there was that initial period of chaos. Then, you developed a set of skills and…

Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

As a parent of two home-learning daughters and at the helm of a company trying to navigate the turbulence of the past two years, I’m the last person you might expect to have something positive…

‘Tis the season for end-of-year wrapups. Last year, many wrote about the difficulties of 2020 but expressed hope and levity as we entered 2021. With a vaccine on the horizon, we all thought…

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…