Category: Agency Life & Leadership

Years ago, before CEB became part of Gartner, FATFREE helped them launch The Challenger Sale, a book that would become a seminal text for adding value to the sales process. The model…

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

As a parent of two home-learning daughters and at the helm of a company trying to navigate the turbulence of the past two years, I’m the last person you might expect to have something positive…

‘Tis the season for end-of-year wrapups. Last year, many wrote about the difficulties of 2020 but expressed hope and levity as we entered 2021. With a vaccine on the horizon, we all thought…

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…

One of the few positive notes on Twitter recently has been the cast of Ted Lasso (the runaway Apple TV+ hit) talking about their experiences with the show after winning armloads of Emmys…

Loss aversion explains that we feel the pain of loss more acutely than we feel the joys of gain. We as a species are risk-averse, and we see that in the business decisions we make. When COVID hit…